Brand identity and social media strategy for a D2C food brand launching across India — zero to 10,000 Instagram followers in 90 days.
The Challenge
Our client made genuinely delicious, health-conscious snacks — but they were launching into one of the most crowded categories in D2C. Their pre-launch Instagram had 43 followers and a feed that looked like every other "healthy snack" brand.
They needed a brand that felt fresh, fun, and premium — without the stiff, clinical aesthetic that most health food brands default to — and a social media strategy that could build real community, not just follower count.
Our Approach
Our brand workshop revealed the client's true personality: bold, witty, and unapologetically flavourful. Not "guilt-free." Not "clean." Just genuinely good food that also happens to be good for you.
We built a brand around a warm, saturated colour palette — deep turmeric yellow, paprika red, and basil green — with a bold, slightly imperfect custom wordmark that felt handcrafted rather than corporate.
The packaging design used large, confident typography with close-cropped ingredient photography — communicating quality without pretension.
We identified three content pillars: recipe content (high-save, high-share), behind-the-scenes production (trust-building), and community UGC reposts (social proof). We produced 12 posts per month — 8 designed assets and 4 reels — across Instagram and LinkedIn.
"Zero to 10K in 90 days. The strategy was sharp, the content was sharp, and they actually understood what our brand should feel like." — The Founder
The Outcome
The client's Instagram grew from 43 to 10,200 followers in 90 days — with a 3.2% average engagement rate, significantly above the 1–2% industry average for food brands.
Website traffic increased 340% in the same period, driven primarily by Instagram bio link clicks and a viral reel that reached 280,000 accounts organically.
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